Interview
Building A Business That Enables Your Dream Lifestyle
Ryan Salinas, URBN Events
Ryan Salinas of URBN Events on building a business that supports the lifestyle you actually want.
Key Takeaways
Highlights from this conversation with Ryan Salinas, URBN Events:
- Designing the business backwards from the calendar and lifestyle Ryan actually wants to live.
- Why URBN Events caps certain weekends and how that pricing decision raised — not lowered — revenue.
- Systems and SOPs that let Ryan unplug without the operation falling apart.
- Choosing premium clients and venues that match the brand instead of chasing every inquiry.
- Mental models for saying no to bookings, partnerships, and 'opportunities' that cost more than they pay.