How To Grow & Scale a Multi-Million Dollar Event Business

Key Takeaways

Highlights from this conversation with Sam Eitzen, CEO of Snapbar:

• Why Snapbar pivoted from one-off event gigs to a productized brand-activation offer corporates buy on repeat.
• How Sam structures sales conversations with marketing teams instead of event planners to land bigger contracts.
• The hiring sequence that let him step out of operations without quality dropping at live events.
• Using software and templated kits to keep margins healthy as headcount and event volume grow.
• What he wishes he'd done two years earlier to compound revenue instead of trading time for bookings.

Key Resources

• Watch the full episode on YouTube
• Browse the full Booth Report interview library
• Tools and resources mentioned across the series