Our Work / Smash Booth
How Smash Booth Scaled a Nationwide Photo & Video Booth Brand for Trade Shows, Weddings & Galas
Smash Booth Interactive Photo Studios runs one of the most ambitious photo and video booth operations in the country - Classic, Glamour, AI FX, Trading Card, and Magnet booths plus Vogue, 360, HoloGlam, and Runway video booths, all delivered across Las Vegas, Boston, Charlotte, Atlanta, Dallas, Denver and more than a dozen other major U.S. markets. With that much surface area - trade shows, weddings, galas, product launches, grand openings - the digital experience had to support a serious sales operation, not just look good.
Challenge
With a massive multi-booth catalog spread across 15+ U.S. markets and two very different buyer types - corporate / marketing teams and private event hosts - the previous site couldn't guide visitors to the right booth, the right city, or the right next step. It wasn't scalable for the operation Smash Booth had grown into.
What We Worked On
1. Discovery and Nationwide Brand Strategy
We mapped Smash Booth's deep service catalog against the two distinct buyers driving revenue: corporate / marketing teams and private event hosts.
- Dual-Audience Architecture: Designed the navigation around the two core journeys - Trade Shows / Marketing & Corporate Events vs. Weddings / Social & Private Events - so every visitor lands on the right path immediately.
- Multi-City Footprint: Built a scalable location framework for Las Vegas, Boston, Charlotte, Atlanta, Dallas, Denver, Nashville, Phoenix, Orlando, Salt Lake City and every other Smash Booth market.
- Competitive Positioning: Audited national and regional competitors to sharpen Smash Booth's 'crazy awesome' premium-but-fun positioning across every page.
2. A Website Built for a Full Booth Catalog
Smash Booth's lineup is huge - we built a site that makes it easy to browse, compare, and book.
- Service Hub Design: Created clean category hubs for Photo Booths, Video Booths, Virtual Booths, and Leasing - each linking to detailed product pages.
- Premium Visual System: Delivered a bold, high-contrast design system using full-bleed event imagery and Inter typography to match the energy of Smash Booth's activations.
- Frictionless Availability Flow: Made the 'Check Availability' CTA the spine of every page so visitors can request a date in seconds from anywhere on the site.
3. SEO Across Services, Events, and Cities
We engineered SEO around the three intent layers Smash Booth competes in: service, event type, and city.
- Service-Level SEO: Dedicated pages for AI FX Photo Booth, 360 Video Booth, HoloGlam, Vogue Video Booth, Trading Card Booth, Magnet, Roaming, Background Removal and more - each optimized for its own high-intent keyword set.
- Event-Type SEO: Built standalone landing pages for Trade Shows, Galas, Weddings, Bar/Bat Mitzvahs, Product Launches, Conferences & Expos, Grand Openings, Holiday Parties, and Proms.
- Local SEO at Scale: Stood up city-specific pages for every Smash Booth market with localized copy, internal linking, and structured data for stronger local rankings.
4. Trust Signals & Corporate Conversion
Corporate buyers need confidence before they hand over a trade show floor - we built that in.
- Client Dashboard & COI: Surfaced the Client Dashboard, Certificate of Insurance, and cancellation policy prominently to make Smash Booth an easy yes for procurement and venue teams.
- Reviews, Press & Case Studies: Wired in Reviews, Press, and Case Studies as core navigation so credibility lives one click from anywhere on the site.
- Photo Strip & Backdrop Customization: Made the customization story (4x6 / 2x6 / 1x1 strips, backdrops, branding) front-and-center for marketing teams shopping for branded activations.
Results
- A scalable site architecture that supports 15+ markets and a full booth catalog.
- Dedicated landing pages for every service, event type, and city.
- Stronger national and local SEO across high-intent corporate and private terms.
- Procurement-ready trust signals (COI, dashboard, reviews) front-and-center.
- A faster path from first visit to 'Check Availability' on every page.
A premium, scalable web presence powering bookings across 15+ U.S. markets.
